Randstad—
2017
Role: Associate Design Director
Rebranding the global leader in the HR industry. With a history rooted in a strong visual identity, Randstad’s thoughtful brand design has always been as steadfast as the relationships they’ve built with their candidates and clients.
Based off a strategic approach of Human Forward—we continued that tradition and was inspired by some of the early designs of the great Wim Crouwel. We expressed the brand by using white space, asymmetry, sans-serifs typography, simple shapes and bold colors.
Scope of work: Strategy, Identity, Print, Digital
Team:
Hugh Connelly, Creative Director
Bomi Kim, Sr. Designer
Martha Dixon, Creative Director (Copy)
Neal Ghallagher, Sr. Art Director
Based off a strategic approach of Human Forward—we continued that tradition and was inspired by some of the early designs of the great Wim Crouwel. We expressed the brand by using white space, asymmetry, sans-serifs typography, simple shapes and bold colors.
Scope of work: Strategy, Identity, Print, Digital
Team:
Hugh Connelly, Creative Director
Bomi Kim, Sr. Designer
Martha Dixon, Creative Director (Copy)
Neal Ghallagher, Sr. Art Director
