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Nakamura.ke—
2018
Role:Design Director
Nakamura.ke is the world’s first glow-in-the-dark pop-up ramen shop, offering a dinner-theater experience combining storytelling, art, and folklore. We collaborated with Zoo as Zoo and created two experiences: The first was a 50-page AR-enabled zine containing the menu, and program for the experience. The second was a set of three 5-feet interactive portraits of the wait staff, which diners can interact with.
Scope of work: Print, AR, Experience
Team:
Derek Fridman, Chief Design Officer
Sunny Lee, Designer
Zoo as Zoo, Nakamura.ke Founder/Chief Creative
Frank Nitty 3000, Animations
Karl Injex, the Sound Table DJ/Owner and Sound Curator
Scope of work: Print, AR, Experience
Team:
Derek Fridman, Chief Design Officer
Sunny Lee, Designer
Zoo as Zoo, Nakamura.ke Founder/Chief Creative
Frank Nitty 3000, Animations
Karl Injex, the Sound Table DJ/Owner and Sound Curator
Interactive Portraits.
![](https://freight.cargo.site/t/original/i/64e72a6bd964fe8fa04ee1b7326dfb06d30104b184be8c2349d3276057b95c69/NakaImg02.jpg)
AR Zine.
The visuals were created to capture the raw nature of
a family-run mobile kitchen serving lumen-ramen for the non-commons. It needed to feel like a mom and pop shop tucked away on the streets of Tokyo.
a family-run mobile kitchen serving lumen-ramen for the non-commons. It needed to feel like a mom and pop shop tucked away on the streets of Tokyo.
![](https://freight.cargo.site/t/original/i/6cef443653c2f12fd4a88bad90f2fabbef7a206256c231fbaf83eb400ec891d4/NakaImg01.jpg)
![](https://freight.cargo.site/t/original/i/768ee716dccfa3de958e2b762bb37be0acd5dfc8f9d5cb99c6725309f186e273/NakaImg03.jpg)
![](https://freight.cargo.site/t/original/i/ea8585478bdb88dd47d9d96a347db98d3dd0864954812437cd3a82a4cd8e17cb/NakaImg04.jpg)
![](https://freight.cargo.site/t/original/i/e8c1d5e29ccf15851f175dc55138079125a502df307fb4594af9c5311ff22203/NakaImg06.jpg)
![](https://freight.cargo.site/t/original/i/7472292cdb922ef93fe8b66214983132b9aa6d380f9ce13d0cca0af6a83871a0/NakaImg05.jpg)
![](https://freight.cargo.site/t/original/i/77edc823ef599162870f547751d2ccfafb7bc23dc965de046555315819d5fc26/NakaSpread9.jpg)
![](https://freight.cargo.site/t/original/i/6cbf48114add326ca5b1f6d717d5931af0689a9583af320210cf3a2e3654810a/NakaSpread13.jpg)
![](https://freight.cargo.site/t/original/i/9bf5c7a2cd25cc521fd1943ecd5a185135827639be36b01e12194addd1144dca/NakaImg08.jpg)
![](https://freight.cargo.site/t/original/i/ab43b02936bfa482a5b69ae6eef5769d426262c335ef8a63cd3f5c376f8436a7/NakaZine.gif)
A moment from the AR Zine
![](https://freight.cargo.site/t/original/i/5e0a5edab7d196e10cba3fd6a43c9b35dacc8084ee603fe41b05f5a36bbc9f40/Ramen-2.jpg)
![](https://freight.cargo.site/t/original/i/90dc3767664f9c7d81dfd952c72ddf3cfa47f9177a78a3eddbbef8c6efc56e16/Ramen-1.jpg)